Taking the Social out of Social Networking
Thursday- January 17, 2008 Filed in: Social Networking | New Marketing
Here is an excerpt from an actual conversation that took place today at work.
Meeting Leader - "Mr. Executive wants our official corporate MySpace page to have all our friends turned off (this isn't even an option) so people can't add us as a friend or even comment on our page."
Web Guy Who Gets It - "That's like removing search from Google."
I know Social Networking and Social Media is scary to some. There are huge risks to many organizations, but there are also a wealth of opportunities. What do you do when the person in charge doesn't get it? How do you show value in creating a conversation amongst your fans?
Additional Resources:
Five Starter Moves for Introducing Social Media Into Your Organization
How To: Effectively Talk to Execs and Clients about Social Media
Meeting Leader - "Mr. Executive wants our official corporate MySpace page to have all our friends turned off (this isn't even an option) so people can't add us as a friend or even comment on our page."
Web Guy Who Gets It - "That's like removing search from Google."
I know Social Networking and Social Media is scary to some. There are huge risks to many organizations, but there are also a wealth of opportunities. What do you do when the person in charge doesn't get it? How do you show value in creating a conversation amongst your fans?
Additional Resources:
Five Starter Moves for Introducing Social Media Into Your Organization
How To: Effectively Talk to Execs and Clients about Social Media
