Online Marketing Summit - Day 1
Thursday- February 21, 2008 Filed in: E-Marketing | Online Marketing | Marketing | New Marketing | SEO | Social Marketing
I'm currently away at the Online Marketing Summit in beautiful San Diego. Just wrapped up the education portion of Day 1 and I'd give it about a 7 on a 1-10 scale. The day started out real strong with a presentation by Catfish on SEO. The guy is brilliant and the education I picked up from him more than paid for the entire conference.
In all, there are about 400 online marketers in attendance so lots of great networking opportunities. During the Q&A session for an advanced paid-search presentation (advanced was a very loose term at this particular presentation) I was speaking to the lady who happened to sit next to me. She pointed out something very interesting trends in the questions coming from the audience. Everyone wanted the magic pill. They wanted actionable and measurable things that they could do right now in order to be successful. The waters are so murky in the online marketing world that these people are in over there heads and don't know who to trust. They read one thing, but the data tells them another thing. They're on short budgets and need results fast. The sad thing I realized is that things are better than they used to be, but I don't see them clearing up anytime soon.
Hopefully next week, I'll be able to share with you my findings and give you some great insight that you can actually use right now in your day-to-day business. Stay tuned.
In all, there are about 400 online marketers in attendance so lots of great networking opportunities. During the Q&A session for an advanced paid-search presentation (advanced was a very loose term at this particular presentation) I was speaking to the lady who happened to sit next to me. She pointed out something very interesting trends in the questions coming from the audience. Everyone wanted the magic pill. They wanted actionable and measurable things that they could do right now in order to be successful. The waters are so murky in the online marketing world that these people are in over there heads and don't know who to trust. They read one thing, but the data tells them another thing. They're on short budgets and need results fast. The sad thing I realized is that things are better than they used to be, but I don't see them clearing up anytime soon.
Hopefully next week, I'll be able to share with you my findings and give you some great insight that you can actually use right now in your day-to-day business. Stay tuned.
