BMW's Viral Video Stunt
Thursday- June 26, 2008
This video has been on the web for a few months now. Its a mockumentary that BMW and their agency put together. It centers around a small German town that plans to launch a BMW car across the Atlantic Ocean. Initially, the car company didn't acknowledge that they had anything to do with it, but then admitted they were behind it.
What are your thoughts? Should company's be more forthright in their use of videos like this? Do you find it backhanded that they would produce something just for it to go viral?
Additional Resources:
Was BMW’s Viral Marketing Stunt Really That Risky to the Brand?
CNN - Viral Video Launches BMW
What are your thoughts? Should company's be more forthright in their use of videos like this? Do you find it backhanded that they would produce something just for it to go viral?
Additional Resources:
Was BMW’s Viral Marketing Stunt Really That Risky to the Brand?
CNN - Viral Video Launches BMW
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