E-Commerce
Is Your Website Doing It's Job?
Saturday- May 10, 2008
Is your website doing what you designed it to do? Are you looking to redesign or tweak your current site? Here are three starter questions that are critical to guiding website analysis.
1. Who is your target audience?
2. What is your unique selling proposition?
3. What is your main website goal?
1. Who is your target audience?
2. What is your unique selling proposition?
3. What is your main website goal?
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3 Easy (and cheap) Online Marketing Tools and Initiatives You Should Implement This Week
Sunday- April 20, 2008
1. Google recently announced and effort to allow local businesses to add their YouTube video to their listings on Google Maps. Videos will be viewable in Google Earth and Google Maps (press the Photos and Videos tab on the information bubble of you listing). This is one of those simple online marketing efforts that costs nothing to implement, yet sets your business miles apart from your local competitors. Here are 2 quick ideas on how to make your video and entry stand out.
2. Google AdWords Conversion Tracking - You can now define and track several different types of conversions that are important to your business. Different types of conversions can lead to different ROI's for you business. Knowing how well a particular keyword performs can (and should) influence your bid.
Keywords that perform and convert well may be worth a higher bid than those keywords that aren't as hot.
3. Google Website Optimizer - You can now use your Google Analytics account to access Website Optimizer and test designs, headlines, and graphics that lead to the highest conversion rates on your site. Another easy way to squeeze every penny out of that already small online marketing budget. Read their blog for more details and ideas.
- Offer a coupon code specifically for that video. Make it exclusive yet measurable.
- Show your expertise. If you're a landscaper, then plant a tree. If you're a chef, then show how easy it is to cook a delicious meal.
2. Google AdWords Conversion Tracking - You can now define and track several different types of conversions that are important to your business. Different types of conversions can lead to different ROI's for you business. Knowing how well a particular keyword performs can (and should) influence your bid.
3. Google Website Optimizer - You can now use your Google Analytics account to access Website Optimizer and test designs, headlines, and graphics that lead to the highest conversion rates on your site. Another easy way to squeeze every penny out of that already small online marketing budget. Read their blog for more details and ideas.