Advertising
Online Marketing and SEO Tools to try this Weekend
Sunday- July 13, 2008
Google Ad Planner - a free media planning tool that can help you easily build online media plans by defining your target audience and relevant websites. Ad Planner gives you information such as unique users, page views, and other data for millions of websites. Ad Planner is currently in beta, but I was selected in about 2 days after signing up. The tool is still somewhat rough, but very comparable with comScore and HitWise. The interface is much cleaner and has a low learning curve.
Essential Search Engine Marketing and SEO Resources - Whether you're new to SEO or you've got some experience under your belt, this is an excellent collect-all resource for topics such as social media, blogging, link building, local search and reputation management. If you're not ready to make the time commitment to read it all, at least check out Google Webmaster tools or the Beginners Guide to Search Engine Optimization.
Essential Search Engine Marketing and SEO Resources - Whether you're new to SEO or you've got some experience under your belt, this is an excellent collect-all resource for topics such as social media, blogging, link building, local search and reputation management. If you're not ready to make the time commitment to read it all, at least check out Google Webmaster tools or the Beginners Guide to Search Engine Optimization.
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BMW's Viral Video Stunt
Thursday- June 26, 2008
This video has been on the web for a few months now. Its a mockumentary that BMW and their agency put together. It centers around a small German town that plans to launch a BMW car across the Atlantic Ocean. Initially, the car company didn't acknowledge that they had anything to do with it, but then admitted they were behind it.
What are your thoughts? Should company's be more forthright in their use of videos like this? Do you find it backhanded that they would produce something just for it to go viral?
Additional Resources:
Was BMW’s Viral Marketing Stunt Really That Risky to the Brand?
CNN - Viral Video Launches BMW
What are your thoughts? Should company's be more forthright in their use of videos like this? Do you find it backhanded that they would produce something just for it to go viral?
Additional Resources:
Was BMW’s Viral Marketing Stunt Really That Risky to the Brand?
CNN - Viral Video Launches BMW
3 Easy (and cheap) Online Marketing Tools and Initiatives You Should Implement This Week
Sunday- April 20, 2008
1. Google recently announced and effort to allow local businesses to add their YouTube video to their listings on Google Maps. Videos will be viewable in Google Earth and Google Maps (press the Photos and Videos tab on the information bubble of you listing). This is one of those simple online marketing efforts that costs nothing to implement, yet sets your business miles apart from your local competitors. Here are 2 quick ideas on how to make your video and entry stand out.
2. Google AdWords Conversion Tracking - You can now define and track several different types of conversions that are important to your business. Different types of conversions can lead to different ROI's for you business. Knowing how well a particular keyword performs can (and should) influence your bid.
Keywords that perform and convert well may be worth a higher bid than those keywords that aren't as hot.
3. Google Website Optimizer - You can now use your Google Analytics account to access Website Optimizer and test designs, headlines, and graphics that lead to the highest conversion rates on your site. Another easy way to squeeze every penny out of that already small online marketing budget. Read their blog for more details and ideas.
- Offer a coupon code specifically for that video. Make it exclusive yet measurable.
- Show your expertise. If you're a landscaper, then plant a tree. If you're a chef, then show how easy it is to cook a delicious meal.
2. Google AdWords Conversion Tracking - You can now define and track several different types of conversions that are important to your business. Different types of conversions can lead to different ROI's for you business. Knowing how well a particular keyword performs can (and should) influence your bid.
3. Google Website Optimizer - You can now use your Google Analytics account to access Website Optimizer and test designs, headlines, and graphics that lead to the highest conversion rates on your site. Another easy way to squeeze every penny out of that already small online marketing budget. Read their blog for more details and ideas.